Mixed Reality and Humanizing Artificial Intelligence: New Accenture Report Highlights the Evolving Role of Design as More Innovative, Responsive and Emotive Than Ever Fjord Trends 2017 takes a provocative look at the digital developments to watch in the year ahead, according to Fjord, design and innovation from Accenture Interactive NEW YORK; Dec. 13, 2016 – If this year has taught us anything, it's that digital technologies and hyper-connectivity are bringing user-led innovation to market faster than ever. Successful organizations today are those that best adapt and respond to unceasing change. Against this backdrop, Accenture (NYSE: ACN) has released Fjord Trends 2017, its tenth and most provocative annual report examining the most significant emergent digital trends expected to disrupt organizations and society in the year ahead. Three meta themes emerged, challenging long-held norms and assumptions. The rise of the autonomous vehicle, smart homes and digital assistants is creating new ecosystems that threaten the smartphone's dominance as the main command center of our lives.